The Do's and Don'ts of CANVA for Small Businesses
There is no denying that Canva is an awesome tool for small businesses, makers, creators and coaches HOWEVER I have seen it under utilized and also used for things that it's not made for. Here are my top 3 ways to incorporate this tool into your brand toolkit and one major don't.
DO: Set up your brand toolkit & keep your posts cohesive
It is quick and easy to upload your logo png files, color palette and fonts to Canva to keep all of your posts cohesive and aesthetically aligned.
DO: Design custom templates
Canva comes with a million different options for templates and many entrepreneurs can get lost in the weeds and spend hours playing with different backgrounds, layouts and fonts. That is not the best use of your time and can lead to frustration and an inharmonious Instagram feed. I recommend working with a pro to create a set of templates for you so that your posts are uniquely you and visually aligned.
DO: Create marketing campaigns
Do you have an announcement to make? A sale coming soon, a menu change, or an awesome client testimonial? Create a marketing campaign on Canva to grab your customer's attention and incorporate your branding so that if they share your posts, it is clearly your branding.
DON'T: design your logo on Canva
It is tempting for business owners to design their logos on Canva. For one it's free, there seem to be endless graphic options, fonts and color choices BUT these are not vector images or even high quality graphics. These graphics are only 500x500 px meaning they can not be stretched or re-sized without becoming pixelated. They are generic shapes and graphics so they can never be trademarked and you could end up with the same exact logo as anyone else.
There is ONE EXCEPTION in my opinion when it comes to creating a logo in Canva. If you are a brand new business, not established yet and need to get the ball rolling - by all means, I think you should use a simple Canva logo as a place holder while you get your business off the ground and begin budgeting for a professional designer.
I hope you found this helpful!