Look Good Feel Good…. Business edition. My TOP Biz Investments
My 2021 Goal for Port & Pine was to consciously switch to an abundance mindset and start investing in my business. These assets have made such a huge impact on my efficiency and profitability and I wanted to share some of the ways you can invest in your biz to build and grow.
Set up an invoicing and booking system.
I was holding out on investing in an invoicing system because I had my little process down and didn’t think it took me all that long to onboard a client but as soon as I set up my Honeybook account it was LIFECHANGING. This streamlined my contract, invoicing and discovery process questionnaire system so that I can spend more time creating and less time on the backend stuff.
Professional photography really elevates your business with product shots, process shots, mockups and headshots. Photographers have such a great eye for how to set up a shot and unless you have an iPhone 12 their cameras take WAY better quality photos that you can use throughout your website, social media and marketing material. Invest in a photographer whose aesthetic aligns with yours and you can’t lose!
Hire a financial guru
Spend your time and energy on the parts of your business that you love and if tracking your finances isn’t your thing – hire a pro. This is a luxury for many small businesses but if your finances are in order you open up mental space for more creativity.
Decorate your home office
Whether it is buying a great office chair or art that you love for your walls, invest in your office space. When your office is designed with feng shui in mind and in a way that makes you want to hang out in it – it is going to make you more productive & creative.
Join an online community
I have gotten so much value from joining my local chamber of commerce as well as an online group for creative female entrepreneurs (shoutout Work Like a Woman Community!) From meeting other local entrepreneurs, to bouncing ideas off of each other and getting biz advice – it is SO worth the membership fees to be a part of a community.
Build a brand identity
Take a look at your branding as a whole. Is it speaking to your target client or customer and does it reflect your mission and goals as a company? If your logo system, website or marketing material isn’t working for you and reaching your intended audience – reach out to a designer or marketing pro for a consultation.
I hope you found this helpful!